
Be rubbish, please be rubbish.
It’s all happened rather quickly, but the AGF-101, Panasonic’s so-called DSLR killer is in the hands of early testers and the first people to post stuff that I saw were Crews.tv. Positive in the extreme was their verdict.
here at CREWS.TV we are beginning to think it won’t be a gentle shower that spoils the DSLR fun – it’s going to hose down.
Philip Bloom has also just picked up his test unit and posted a low-light test yesterday evening. Again, all illuminating stuff (haha).
Why is it, then, that I kind of want it to be rubbish?
Panasonic AF-100 Hi-RES Extended RE-Cut evaluation by CREWS.TV from Yves Simard on Vimeo.
For the last eighteenth months there’s been this incredible bubble we’ve all had the privilege of existing inside. A buzz built around two communities that never really spoke to each other before – stills and video. We owe this all to the Canon 5D. Most of us probably felt as if we were party to some great, wonderful secret, something magical (and possibly a bit naughty, a loophole in the system) that was very very special and, more importantly, open to everyone – a genuine playing field leveller. It’s like those rare nightclub hotspots that spring up from time to time that no-one really knows about (I remember Home in Hoxton being one such), word of mouth gets around and for a brief period they’re vibrant, buzzing, interesting, the place to be, but only if you know. Then, inevitably, the buzz dies down, the club becomes common knowledge, it’s not special anymore and people move on.

Remember this? Or was it just a dream? (reverie... groan)
For DSLRs the buzz is already dying, it’s becoming commonplace and people are moving on. I’ve absolutely loved the adventure, cobbling together idiotic solutions, completely unergonomic rigs that have no place in modern production and knowing that, at my fingertips, I have a tool that can make anything I choose to shoot, look fabulous. But that adventure is coming to an end. The playing field is unlevelling itself. The Panasonic camera is probably fantastic, and certainly a completely brilliant proposition when set against its class rivals like the EX3, but I want to hate it.
I want to hate it, because it is the moment the DJ announces the last song, it’s three minutes of extra time, it’s the recess bell. The video community will go back to being the video community and the stills community will return to being the stills community, just now with moving image attached. I will miss that level playing field, and though I know neophyte filmmakers will still be shooting stuff on their DSLRs, us video professionals will snigger at moiré and rolling shutter artefacts, point knowingly, and once again feel smug about being the upper middle classes of videodom, no longer scrapping with the hoi-peloi for recognition and income.

Is this going to be a thing of the past?
I’m not denying that DSLRs still have plenty to offer us and I will continue to use mine for some time yet, but I’m already devising an exit strategy and the best way to extract maximum value from my equipment. I think what I’ve enjoyed more than anything else has been the knowledge that, for a brief period of time, talent has been the grand differentiator because everyone can use the same cameras. Sadly, not anymore. Not to get all Karl Marx about it but the old order is returning and the snobbery of film folk towards mere mortals will return, safe in the knowledge that they’re just using better equipment.
There’s another reason I want to hate it. DSLRs, to me, feel like old school film cameras. They involve a similar amount of faff and bodging and they’re really tricky to use properly. I love that about them, you really have to concentrate on what you’re doing and that makes the process incredibly rewarding. I had a fun conversation with San Francisco based DP Chris Marino about why we loved them and it boils down to this: it’s a challenge and because they reward care, attention and knowledge there’s a real companionship process in owning one of these cameras that makes it so much more than a collection of glass and electronics. I’ve spoken before about how the 7d is a camera I like but the 5d is one I can love. It’s put the romance back into everyday production for me and that’s something I really needed. The Panasonic is designed to make things easy. Like all handycams, it takes much of the hard work away and, for that, I just think it’s not going to be as much fun. For sure, it won’t be a walk in the park but you won’t come away with that feeling of really having done the work yourself. That’s a shame.
T
he Panasonic has been hailed as the camera that kills DSLRs. Balls. There’s no comparison. If anything’s going to kill DSLRs it’s going to be a iPhone or some other HD video handheld, direct to web smart device, of that I have no device. But then, this will only be for the hobbyist market, for the professional photographer/hybrid/videographer then a DSLR will still offer the best value for money. I just feel sad that we’ve all been so keen to embrace a camera that looks just like all the old video cameras and doesn’t give us any reason to keep this community going. Dan Chung brought this up when I met him in LA. The best thing about the DSLR movement has been the community and not the technology. And I agree with him.
3200 ISO Panasonic AF100 from Philip Bloom on Vimeo.
October 20, 2010 7:31 PM evan scott @evanrobertscott Website
2010-10-21 13:57:45 Skidblog Website